How do you stand out during your first nationally televised broadcast? Make it weird and memorable. We created a campaign that centers on genre-based advertising that was every bit as engaging as the films and games that Redbox offers. First we meet Yaki, a man with prehensile feet who can watch AND play at the same time. Then we meet Kristin who’s date night takes a rather surprising turn when she realizes that Redbox was actually the smartest decision she ever made. Sorry Tod.