METRO BY T-MOBILE
I Love It.

One of the most popular times to change phone plans is during tax season when those sweet, sweet tax returns hit your bank account. The only problem is, Metro can’t just come right out and say, “spend your returns on us,” in the middle of a recession. So, what can they do sway people looking for a new plan? They can display all there is to love about Metro pre-paid plans so prominently that people can’t help but notice. In this tax-season campaign, the reasons to “love it” are written on the wall. Literally.